My Mission & Target Audience
I am Joanne Chen, the voice behind the
music travel blog, Notes of Jo. With a focus on music and travel, the blog aims to share unique music and cultural experiences around the world with its readers. My audiences are independent travellers, music lovers, cultural activity enthusiasts who search for related travel inspiration, experience, and advice.
In 2015, I met my partner Jim, who is from Sweden in Ohrid, Macedonia. We’ve been doing most of our travellings together since then. He has been a great help with capturing photo and video footage for the blog!
Prior to establishing Notes of Jo in late 2016, I have already built 4400+ loyal Mandarin-speaking followers through Facebook. My readers trust my suggestions with various topics including solo travel and studying/working abroad.
As a TEDx speaker, I have also given several talks in Taiwan to speak about the connection between music and travel. Many of my readers continue to follow me on Notes of Jo. The following of the blog has grown rapidly in a few months with audiences from over 100+ countries.
Don’t have time to read the full media kit? Watch my one-minute YouTube trailer!
Who Am I & Why You Should Work With Me
As a professional musician and a piano teacher, music is not only my passion but my lifetime work. It has taken me to places and inspired me to travel since I was a kid. Originally from Taiwan, I moved to New York at 14 years old to pursue music study (without my parents following me.)
After receiving my master’s degree in classical piano performance in NYC, I moved back to Taiwan to continue my piano teaching career while maximizing my spare time to travel. Since 2014, I‘ve been exploring off-the-beaten-path cultural destinations across Europe and Asia, meeting musicians of different genres, and capturing footage of local performances.
To encourage my audiences to travel for what they love, I bring music, culture, and experience together with my storytelling, photography, and videography skills. My diverse background, extensive experiences as a professional musician, and my bilingualism offer the readers a fresh perspective.
With my niches, I was featured in Thailand Nation TV’s travel reality show “The Passion.” Aside from having collaborated with a few online publications, I’ve also worked with companies including Avis UK, the Leading Culture Destinations Award, and Backstreet Academy to promote cultural destinations and experiences.
How Can We Work Together?
I am passionate about music and culture when I travel, so I’d love to work with brands that share my niches and values. I also believe in responsible travel and would like to promote organisations around the world that are dedicated to giving back to local communities and making a difference.
I am bilingual in English and Mandarin Chinese. While the blog is primarily written in English, I can promote your product on my Facebook with Mandarin Chinese readers if you wish.
Ready to Work With Jo?
If you have some ideas in mind already, I am open to sponsorships, partnerships, advertising opportunities, and other forms of collaborations. Simply send me a message!
If You Don’t Have An Idea Yet, Here Are What I Offer:
Content Marketing: I offer music/cultural travel inspiration, tips, and destination guides to audiences through articles, photography, videography, and social media marketing. Hire me to create high-quality content for your brand on my blog or your website.
Press Trips, Destinations & Social Media Campaigns: My readers are travel/culture/music aficionados. Partner with me to showcase the cultural and artsy aspects of a destination, an event, or a tour to the right audiences and raise awareness for your brand! Get in touch!
Product Reviews: Do you want to promote your products to people who care? I’d love to speak with you and try out your product! I write honest reviews on travel and music related gears, tours, services, accommodations, and platforms.
Sponsored Posts & Ads: Notes of Jo accepts sponsored posts, links, and advertisements that are proper to the site. All posts will remain in the archive. Talk to me about the different opportunities & fees I offer on the blog.
Other Collaboration: Notes of Jo welcomes collaboration with other bloggers, as well as musicians in forms of interview, feature, and content co-creation. Contact me to discuss more!
My Website & Social Stats
Notes of Jo was born in a 35 m2 apartment in Shanghai in August 2016. After having established 4k following in Mandarin Chinese, I decided to focus on bringing music, culture and travel to more audience, and to help them discover unique experiences around the world.
The blog attracts organic readers from over 100+ countries around the world. Most of our audience reads from Asia (42%), North America (33%), and Europe (19%)
I focus on Twitter, Instagram, Facebook, and YouTube and have a combined number of 8900+ followers. (January 2018)
My readers are across are independent travellers, music enthusiasts, and culture aficionados across age 18~64 while most of them are female (58%)
Features & Partnerships
- Localgrapher: 11 New Year Resolutions That Will Inspire You (2017)
- “The Passion” Thailand: Ep. 11, TV interview at Shangri-La Pudong, Shanghai (2017)
- Wish You Were Here Newsletter: Issue 20, Break Fast (2017)
- Tainan Zongshan Shin Kong Mitsukoshi: “The Origin of Hippies”, Happy Hippies Exhibition, content creation in Mandarin Chinese (2016)
TEDx Wagor High School
/ 旬印 Anemos Coffee / Nanmen Junior High School /
/Star Light Community Art Space /
Avis UK & Leading Cultural Destinations Award